
Marketing and Technology Specialist
1 week ago
You will be responsible for managing the technical aspects of our e-commerce websites, including updating content, adding or deleting products, and ensuring website compliance with vendor terms and conditions. You will also be responsible for performing SEO, SEM, and SMO tasks, such as keyword research, optimization, and link building. In addition, you will use web reporting tools to evaluate marketing campaign success and provide regular reports to management.
Responsibilities
- Keep eCommerce websites updated, including adding, updating, or deleting content, pictures, links, etc.
- Add and delete products on the websites.
- Correspond with vendors to maintain website compliance with their terms & conditions.
- Perform SEO, SEM, and SMO tasks, including:
- OnPage/Onsite SEO, such as deciding page titles, headers, and implementing SEO optimizations.
- Conduct keyword research and analysis.
- Handle directories, social bookmarking, blog commenting, etc.
- Write blogs.
- Build backlinks.
- Utilize web reporting tools to evaluate the success of marketing campaigns.
- Conduct competitor analysis.
- Provide reports for management.
Requirements
You must have extensive experience in search engine mechanics, Magento, Opencart, HTML/CSS, and Google Analytics. A strong understanding of core SEO principles is essential for this role. Excellent communication and project management skills are necessary for success in this position. Positive attitude, motivation, and proactivity are key qualities for success in this position.
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