Digital Marketing Strategist

1 week ago

Islamabad, Islamabad, Pakistan beBeeMarketing Full time
About the Role

As a seasoned digital marketing professional, you'll be responsible for developing and executing end-to-end campaign strategies across multiple platforms.

You'll lead media buying efforts, audience segmentation, content strategy, and performance analysis to drive business growth and ROI.

This is not an entry-level role. We're looking for someone with deep expertise in digital advertising, audience insights, and full-funnel strategy who thrives in fast-paced environments.

Responsibilities
  • Design, execute, and scale paid media campaigns across Meta Ads Manager, Google Ads, YouTube, and Display Networks
  • Conduct in-depth audience research and geo-targeting strategy to maximize ROI
  • Develop keyword-optimized content and work closely with content creators and copywriters
  • Monitor KPIs (CTR, CPC, CPA, ROAS) and continuously optimize based on data insights
  • Lead A/B testing across creatives, copy, and targeting
  • Stay ahead of trends in social platforms, algorithm changes, and ad formats
  • Collaborate with designers and analysts to deliver creative and data-driven ad experiences
  • Provide detailed campaign performance reports and strategic insights
Requirements
  • 3–5+ years of experience in digital marketing with a strong portfolio of high-performing paid media campaigns
  • Proven expertise in media buying on Google Ads & Meta Business Suite
  • Strong understanding of international markets, localization, and geo-based targeting
  • Fluent in performance analytics – you make data work for strategy
  • Experience in content and keyword planning for social & search
  • Hands-on with tools like Google Analytics, Looker Studio, SEMrush, Meta Pixel, Tag Manager, etc.
  • A proactive, self-driven problem solver with excellent communication skills
Bonus Points
  • Have worked in agency or tech/startup environments
  • Are certified in Google Ads / Meta Blueprint
  • Can manage large budgets across multiple markets
  • Understand programmatic advertising and remarketing funnels
What We Offer
  • A collaborative, world-class marketing team
  • Cutting-edge tools and resources
  • Remote flexibility and global reach
  • Clear growth path and professional development
  • Opportunity to work on high-impact campaigns

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