
Mobile User Acquisition Lead
6 days ago
We are seeking a seasoned User Acquisition Manager to spearhead our mobile user acquisition efforts.
This role involves leading and scaling campaigns across multiple platforms to drive high-quality users to our mobile apps and games on both the Play Store and App Store.
- Develop and implement effective user acquisition strategies tailored for the Google Play Store and Apple App Store.
- Manage and optimize Google Ads, Apple Search Ads, and other user acquisition channels.
- Analyze campaign performance, user quality, retention, and ROAS to inform strategy.
- Collaborate with creative teams to build high-performing ad creatives.
- Monitor user acquisition KPIs and report weekly, monthly, and quarterly performance.
- Stay up-to-date with industry trends and platform changes to maintain a competitive edge.
- A/B test creatives, ad formats, and bidding strategies for maximum effectiveness.
- Work closely with product and monetization teams to align acquisition with business goals.
Required Qualifications:
- 5 to 8 years of experience in mobile user acquisition.
- Proven expertise in running and scaling campaigns on Google Ads and Apple Search Ads.
- Deep understanding of user acquisition strategies for both Play Store and App Store.
- Hands-on experience with MMPs (e.g., Adjust, Appsflyer) and analytics tools.
- Strong analytical and reporting skills.
- Experience with budgeting, forecasting, and performance marketing metrics.
- Excellent communication and project management abilities.
Benefits include a competitive salary and benefits package. Apply by sending your resume to hr with the subject line 'UA Manager Application'.
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