Senior Brand Strategist

2 weeks ago


Gujranwala, Punjab, Pakistan beBee Careers Full time
Job Description

Salary:

N/A

Job Description

  • Develop and implement a brand strategy in line with the company's vision.
  • Drive brand growth by aligning it with the mission statement.
  • Establish key performance indicators (KPIs) for annual production units, revenue, profitability, and targets.
  • Analyze competitors to gain a competitive edge.

Product & Business Development:

  • Evaluate product ranges and introduce new features based on customer satisfaction and market trends.
  • Identify new areas of business growth and expansion opportunities.
  • Plan strategies for brand development and promotion.

Marketing & Retail:

  • Monitor and analyze sales, marketing campaigns, and advertisement activities.
  • Coordinate closely with sales, design, and production teams to analyze sales trends and customer feedback.

Production and Outsourcing:

  • Oversee in-house production and define KPIs for the production team to maintain a smooth supply of products to outlets.
  • Develop relationships with vendors and establish healthier partnerships to source high-quality products.
  • Plan product displays and aesthetic approaches to interior mechanisms to attract customers and enhance sales.
  • Analyze and research new trends, materials, and display management to make renovations.

Required Skills and Qualifications:

  • Strong analytical skills
  • Excellent communication skills (verbal and written)
  • Team leadership ability
  • Inspirational leadership skills
  • Good presentation skills


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