
Senior Brand Strategist
2 weeks ago
Salary:
N/A
Job Description
- Develop and implement a brand strategy in line with the company's vision.
- Drive brand growth by aligning it with the mission statement.
- Establish key performance indicators (KPIs) for annual production units, revenue, profitability, and targets.
- Analyze competitors to gain a competitive edge.
Product & Business Development:
- Evaluate product ranges and introduce new features based on customer satisfaction and market trends.
- Identify new areas of business growth and expansion opportunities.
- Plan strategies for brand development and promotion.
Marketing & Retail:
- Monitor and analyze sales, marketing campaigns, and advertisement activities.
- Coordinate closely with sales, design, and production teams to analyze sales trends and customer feedback.
Production and Outsourcing:
- Oversee in-house production and define KPIs for the production team to maintain a smooth supply of products to outlets.
- Develop relationships with vendors and establish healthier partnerships to source high-quality products.
- Plan product displays and aesthetic approaches to interior mechanisms to attract customers and enhance sales.
- Analyze and research new trends, materials, and display management to make renovations.
Required Skills and Qualifications:
- Strong analytical skills
- Excellent communication skills (verbal and written)
- Team leadership ability
- Inspirational leadership skills
- Good presentation skills
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