Strategic Growth Leader

5 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

Unlock Growth Opportunities as a Strategic Marketing Leader.

About the Role

This is an exciting opportunity to drive measurable growth and maximize customer lifetime value while balancing efficiency and scale. As our Head of Growth, you will own the strategy and execution of our growth marketing efforts across paid acquisition, lifecycle marketing, conversion optimization, and retention.

  • Growth Strategy & Execution

You will develop and execute a full-funnel growth strategy to drive new customer acquisition, retention, and revenue. This includes taking ownership of customer acquisition channels, such as paid media (Meta, Google Ads), digital marketing (SEO, affiliate marketing), and influencer marketing, while also optimizing lifecycle marketing (email, SMS, push) for maximum performance.

  • Data-Driven Optimization

To achieve this goal, you will analyze growth metrics, conduct A/B tests, and iterate on strategies based on performance data. You will work closely with sales and product teams to leverage customer insights and improve marketing effectiveness.

  • Team Leadership & Collaboration

In addition, you will lead/develop a growth team including specialists in paid media, retention, and analytics. This team will partner with content, creative, and product teams to develop high-performing campaigns.

  • Innovation & Trends

You will identify and implement automation and AI solutions to scale marketing efficiency. To stay ahead of the curve, you will continuously explore and test new channels, creative formats, and audience segments to unlock growth.

Requirements
  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • 5+ years in growth marketing, performance marketing, or ecommerce marketing.
  • Strong expertise in paid acquisition (Meta, Google) and lifecycle marketing (email, SMS, retention), and digital marketing (SEO, affiliate marketing, influencer marketing).
  • Data-driven mindset with experience in A/B testing, funnel optimization, and LTV/CAC modeling.
  • Hands-on, scrappy, and willing to execute while also thinking strategically.
  • Leadership experience has led a team before.
  • Deep understanding of DTC/ecommerce metrics (CAC, LTV, AOV, conversion rates).
  • Experience with modern marketing tools, AI, and automation.
Benefits
  • Dynamic and collaborative work environment with passionate team members.
  • Remote job with flexible hours, allowing for a healthy work-life balance.
  • Goal-oriented work culture, providing autonomy and opportunities for personal and professional development.

If you are enthusiastic about e-commerce, digital marketing, and growth, we encourage you to apply. At our company, we believe in the strength of diversity and equal opportunities for all employees and applicants without regard to any protected characteristic.

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