Digital Content Specialist

4 days ago

Abbottabad, Khyber Pakhtunkhwa, Pakistan beBeeContent Full time
Job Description

As a seasoned content creator, you will develop and execute strategies to expand our online presence, drive website traffic, and generate leads for our prospect database.

  • You will create engaging resources for the marketing team to drive conversions, including ebooks, whitepapers, infographics, guides, templates, and more.
  • Regular blogging is essential to support and promote our ventures, attract site visitors through search, social media, and email subscribers, and establish our brand as a thought leader in the industry.
  • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce high-quality content that meets the needs of both key stakeholders and our audience.

Job Specification:

  • About You:
    • A bachelor's degree in Marketing or a related field is required.
    • You have 3-5 years of content marketing experience and are skilled at producing high-quality content for the web, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, Instagram, etc.).
    • Experience building audiences either online or offline is essential.
    • Take a dual-minded approach to your craft: You're highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
    • Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign), HTML, and WordPress (or another CMS) is required.
    • Solid understanding of basic online marketing funnel and how channels work together including Search, SEO, Social, Mobile, Lead Gen, and Content Marketing.
    • Ability to hit deadlines, work independently, multi-task, and thrive under pressure in a fast-paced environment.

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