Digital Campaign Manager

3 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

Email Marketing Specialist

Job Summary

We are looking for a results-driven Email & SMS Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing email campaigns that drive business growth and revenue.

  • Design and implement email campaigns that meet marketing goals and objectives, using data-driven insights to inform decision-making.
  • Manage and analyze campaign performance using metrics such as open rates, click-through rates, and conversion rates, identifying areas for improvement.
  • Collaborate closely with cross-functional teams to create cohesive and engaging email content, ensuring alignment with brand standards.
Key Responsibilities
  1. Develop and execute email campaigns that align with marketing goals and objectives, ensuring timely and effective communication with our audience.
  2. Analyze campaign performance using metrics such as open rates, click-through rates, and conversion rates to inform data-driven decisions.
  3. Manage and segment email lists to target specific audiences effectively, resulting in improved engagement and conversion rates.
  4. Lead and manage a team of email marketers, providing guidance, support, and performance feedback to ensure team success.
Qualifications
  • Bachelor's degree in marketing, communications, or a related field is preferred.
  • Minimum of 3 years in email and SMS marketing, with a strong background in HTML and CSS coding for emails.
  • Strong leadership skills and solid experience in managing and leading a team, with excellent analytical and problem-solving abilities.
  • Familiarity with email marketing platforms and tools, including expertise in designing and implementing email templates.
  • Excellent written and verbal communication skills, with the ability to present complex data insights to stakeholders.


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