
Digital Campaign Manager
3 days ago
Email Marketing Specialist
Job SummaryWe are looking for a results-driven Email & SMS Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing email campaigns that drive business growth and revenue.
- Design and implement email campaigns that meet marketing goals and objectives, using data-driven insights to inform decision-making.
- Manage and analyze campaign performance using metrics such as open rates, click-through rates, and conversion rates, identifying areas for improvement.
- Collaborate closely with cross-functional teams to create cohesive and engaging email content, ensuring alignment with brand standards.
- Develop and execute email campaigns that align with marketing goals and objectives, ensuring timely and effective communication with our audience.
- Analyze campaign performance using metrics such as open rates, click-through rates, and conversion rates to inform data-driven decisions.
- Manage and segment email lists to target specific audiences effectively, resulting in improved engagement and conversion rates.
- Lead and manage a team of email marketers, providing guidance, support, and performance feedback to ensure team success.
- Bachelor's degree in marketing, communications, or a related field is preferred.
- Minimum of 3 years in email and SMS marketing, with a strong background in HTML and CSS coding for emails.
- Strong leadership skills and solid experience in managing and leading a team, with excellent analytical and problem-solving abilities.
- Familiarity with email marketing platforms and tools, including expertise in designing and implementing email templates.
- Excellent written and verbal communication skills, with the ability to present complex data insights to stakeholders.
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