
Marketing Strategy Manager
3 days ago
We are seeking a highly skilled Marketing Strategy Manager to join our organization. This role is ideal for an individual who excels at strategic thinking, communication, and collaboration.
The successful candidate will play a critical role in developing and shaping marketing strategies for our companies and brands. They will be responsible for driving marketing initiatives and helping to achieve business objectives effectively.
Main Responsibilities:
- Conduct market research and analysis to identify opportunities for brand growth and differentiation.
- Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and aesthetics.
- Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.
- Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.
- Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market and brand identity.
- Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.
- Define, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
- Continuously assess market trends, customer preferences and competitive landscape to update relevant marketing strategies and tactics.
- Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.
- Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.
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Marketing Strategy Manager
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