Marketing Strategy Developer

7 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

Job Overview:

This Senior Category Marketing Specialist role requires a seasoned marketing professional with expertise in developing and executing marketing strategies that drive sales growth and enhance product visibility in retail and distribution channels. The ideal candidate will have a deep understanding of marketing principles and strategies, as well as experience in market analysis, consumer insights, and campaign execution. Key responsibilities include developing and executing marketing plans, collaborating with trade teams to align marketing initiatives with business objectives, and ensuring regulatory compliance. Additional duties may include tracking and analyzing KPIs, managing budgets, and building strong relationships with distributors and key stakeholders.

Responsibilities:

  • Develop and execute marketing plans to drive sales growth and enhance product visibility.
  • Collaborate with trade teams to align marketing initiatives with business objectives.
  • Conduct market analysis and consumer insights to inform marketing strategies.
  • Manage marketing campaigns, promotions, and merchandising strategies to boost product presence.
  • Build strong relationships with distributors, healthcare professionals, and key industry stakeholders.
  • Track and analyze KPIs to inform future marketing decisions.
  • Ensure regulatory compliance in all marketing efforts.

Requirements:

  • 8-10 years of experience in marketing, brand management, or sales within the pharmaceutical or FMCG industry.
  • Proven track record of successful marketing campaigns and promotional strategies.
  • Master's degree in Marketing, Business Administration, or a related field.
  • Strong understanding of marketing principles and strategies.
  • Proficiency in market research and data analysis.
  • Knowledge of sales collaboration and stakeholder engagement.
  • Familiarity with marketing campaigns, promotions, and merchandising strategies.
  • Ability to track and analyze KPIs.
  • Understanding of industry regulations and ethical standards.


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