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Outreach Campaign Coordinator
5 days ago
We're looking for a skilled Digital Outreach Specialist to join our team at Software Finder Careers. As a key member of our SEO team, you'll be responsible for building high-quality backlinks to enhance our website's search engine optimization (SEO) performance.
Responsibilities:
- Collaborate with the SEO team to align outreach efforts with overall SEO objectives and keyword targets.
- Generate engaging content ideas tailored to target audiences and aligned with SEO goals.
- Develop compelling outreach materials, including email pitches, guest post proposals, and social media messages.
- Identify and engage with relevant bloggers, influencers, and webmasters to secure backlinks.
- Conduct personalized outreach via email, social media, and other channels to promote content and request link placements.
- Track outreach activities and maintain a database of contacts, communications, and outcomes.
- Acquire high-quality backlinks through guest posting, resource link building, broken link building, and other white-hat SEO techniques.
- Nurture and maintain relationships with industry partners, bloggers, and website owners to facilitate ongoing collaboration opportunities.
- Monitor backlink profiles and analyze the impact of acquired links on search engine rankings and organic traffic.
Requirements:
- Proven experience in outreach and link building, preferably in an SEO or digital marketing role.
- In-depth knowledge of SEO best practices, including link acquisition strategies, anchor text optimization, and Google algorithm updates.
- Strong communication and interpersonal skills, with the ability to craft persuasive outreach messages and build rapport with influencers and webmasters.
- Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, and Google Analytics for backlink analysis and performance tracking.
- Creative thinking and problem-solving abilities to adapt outreach strategies based on evolving SEO trends and algorithm changes.
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