Digital Outreach Specialist

5 days ago


Lahore, Punjab, Pakistan Devsinc Full time

About Devsinc

Devsinc is a leading Pakistani IT company that delivers world-class digital solutions to businesses globally. To scale our growth further, we are seeking a skilled Digital Outreach Specialist who can leverage LinkedIn to generate high-quality B2B leads for our IT services and solutions.

Job Overview

The successful candidate will be responsible for developing and executing strategies to identify, attract, and engage potential clients through LinkedIn. This role focuses on building relationships with decision-makers and driving leads that convert into business opportunities.

Key Responsibilities:

  1. Lead Generation Strategy:
    • Design and implement tailored LinkedIn-based lead generation campaigns for the B2B IT market.
    • Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.
  2. Targeted Outreach:
    • Utilize advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
    • Send personalized and professional connection requests and follow-up messages to nurture leads.
  3. Content Utilization:
    • Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects.
    • Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.
  4. Data Management:
    • Maintain and update a comprehensive database of leads and contacts.
    • Track progress using CRM tools to ensure consistent follow-ups and conversions.
  5. Performance Optimization:
    • Monitor the effectiveness of lead-generation campaigns and suggest improvements.
    • Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach.
  6. Market Research:
    • Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates.

Requirements:

Qualifications:

  1. A minimum of 2-3 years proven experience in LinkedIn-based lead generation for IT or B2B industries.
  2. Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with proven numbers to generate warm leads from different geographies.
  3. Strong understanding of lead nurturing processes and CRM tools.
  4. Exceptional written communication and interpersonal skills.
  5. Analytical mindset with the ability to interpret campaign data and metrics.

Benefits:

Why Work at Devsinc?

  1. Work with a team of innovators at Pakistan's leading IT company.
  2. Opportunity to connect with top-tier global clients and decision-makers.
  3. Competitive salary and performance-driven incentives.
  4. Room for professional growth and continuous learning.


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