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PPC Campaign Manager

1 week ago

Lahore, Punjab, Pakistan Devbunch Full time

In today's fast-paced digital landscape, companies are constantly seeking innovative ways to reach their target audience.

As a Search Engine Advertising Expert at Devbunch, you'll play a critical role in developing and executing PPC campaigns that drive real results. With a strong focus on search engine marketing, you'll work closely with our digital marketing team to create and implement effective advertising strategies on Google Ads.

Key Responsibilities:

  • Design and execute targeted PPC campaigns across multiple platforms.
  • Conduct thorough keyword research, ad copywriting, and landing page optimization to enhance campaign performance.
  • Analyze and track key metrics, including conversions, CPC, CTR, and ROI.
  • Collaborate with the digital marketing team to integrate PPC with other channels.
  • Analyze campaign data to identify trends and opportunities for growth.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field from a reputable institution.
  • 2-3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
  • Google Ads certification is a plus.

Technical Skills:

  • Familiarity with additional PPC platforms like Meta Ads, Bing Ads, or Amazon Advertising.
  • Hands-on experience in managing PPC campaigns for e-commerce businesses.
  • Proficiency in Google Ads, Google Analytics, and related tools.
  • Strong understanding of PPC metrics and KPIs.
  • Experience with conversion tracking, retargeting, and audience segmentation.

Perks and Benefits:

  • Market-competitive salary
  • Referral bonus
  • Paid leaves including sick, casual, and annual
  • Overtime payments
  • Performance-based increment/bonus
  • Gratuity policy for long-term employees
  • Advance salary for financial emergencies
  • Annual leave encashment
  • Marriage and baby allowances
  • Interest-free personal loans
  • Wellness programs and healthy workshops
  • Company-sponsored training certifications
  • Employee care recognition
  • Annual recreational activities
  • Gaming facilities