Digital Advertising Manager

4 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Pay Per Click Specialist

We are seeking an experienced Pay Per Click (PPC) Specialist to lead the development and execution of high-performing pay-per-click advertising campaigns. The ideal candidate will have a proven track record of driving results through strategic campaign planning, compelling ad creation, and effective client management.

Key Responsibilities:
  • Develop and execute comprehensive PPC strategies that drive conversions and ROI
  • Create attention-grabbing ad copies and captions that resonate with target audiences
  • BUILD strong relationships with clients through regular communication and account management
  • Set up and manage client campaigns, ensuring optimal performance and continuous improvement
  • Present campaign insights and consult with clients on campaign optimization
  • Forecast potential delivery and ROI for existing clients, providing data-driven recommendations
  • Analyze campaign data, generate reports, and identify areas for improvement
  • Produce actionable client reports that offer feedback and recommendations based on key performance indicators (KPIs)
  • Incorporate analytics into clients' existing websites, defining and implementing goal tracking
  • Monitor and evaluate the effectiveness of marketing content
  • Respond promptly to client briefs and emails
  • Test and optimize campaigns to achieve key performance indicators (KPIs) and targets
  • Stay up-to-date with industry trends, analyzing results data to maximize return on investment
  • Analyze campaign performance, providing recommendations to improve traffic and ROI
  • Conduct research and analysis on clients, markets, and competitors
  • Budget pacing, audience analysis, and optimization to ensure maximum impact
  • Search query analysis and ad group expansion to enhance campaign performance
  • Develop and optimize search and shopping campaigns to meet client goals
  • Stay current with industry developments and relevant tools to enhance paid search channels
  • Challenge and refine client briefs to ensure exceptional results
Requirements:
  • Proven experience as a PPC Expert or Digital Marketing Specialist
  • Detailed knowledge of SEO and digital marketing principles
  • Familiarity with multiple platforms, including Google Ads, Facebook, and Yahoo, is preferred
  • A working knowledge of analytics tools, such as Google Analytics, Tableau, Web Trends, etc.

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