
Marketing Performance Analyst
19 hours ago
We are seeking a skilled Data Analyst to join our team. As a Data Analyst, you will play a critical role in driving business decisions by analyzing and interpreting performance data. Your key responsibilities will include:
- Analyzing and interpreting data across multiple business functions, with a primary focus on marketing performance.
- Tracking, reporting, and optimizing the performance of digital marketing campaigns, including social media, paid ads, and other business-focused objectives.
- Collaborating with different departments to understand their data needs and providing actionable insights.
- Creating and maintaining dashboards and reports to communicate performance and opportunities across the business.
- Conducting competitor analysis and market research to support strategic planning.
- Developing A/B testing campaigns to enhance marketing effectiveness and customer experience.
- Providing insights on customer journey, user behavior, and conversion optimization.
- Forecasting trends and supporting budgeting processes with data-driven recommendations.
Requirements:
This role requires strong analytical skills and proficiency in data analysis tools. Experience in digital marketing analytics and a keen interest in expanding into broader data analysis is essential. Familiarity with tools like Google Analytics, Facebook Insights, AppsFlyer, AdMob, Excel, and data visualization platforms is required.
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Marketing Performance Analyst
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Sales Performance Analyst
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Sales Performance Analyst
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