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Marketing Media Planner

1 week ago

Karachi, Sindh, Pakistan Connect Marketing Communication (Pvt.) Limited Full time

Job Overview

We are seeking a skilled Digital Media Specialist to help us achieve our marketing goals through effective digital media buying strategies.

Responsibilities

  • Digital Media Buying: Strategize and execute digital media buying plans to reach target audiences effectively.
  • Research: Conduct thorough research on target demographics and media channels to optimize ad placements.
  • Analysis: Monitor and analyze campaign performance data to make data-driven decisions for optimization.
  • Budget Management: Optimize media budgets and allocations to ensure maximum ROI for campaigns.
  • Collaboration: Coordinate with internal teams to align media buying strategies with overall marketing goals.
  • Trend Analysis: Stay updated on industry trends and emerging technologies to implement innovative media buying strategies.
  • Reporting: Prepare and present regular performance reports to clients, showcasing campaign effectiveness.
  • Compliance: Ensure campaigns adhere to deadlines and meet client expectations.

Requirements

  • Education: Graduation in Marketing, Advertising, Business or related field is preferred.
  • Experience: 3-4 years of experience in Digital Media Buying or Digital Marketing.
  • Certification: Certification in related area is a plus.