Digital Marketing Specialist

3 days ago


Rawalpindi Cantonment, Pakistan beBeeSearchEngineMarketing Full time 8,000,000 - 12,000,000
Job Opportunity:

We are seeking a skilled Digital Marketing Specialist to oversee our search engine optimization and marketing efforts.

Key Responsibilities:
  1. Analyze data, identify trends and insights to maximize ROI in paid search campaigns.
  2. Track, report, and analyze website analytics and PPC initiatives and campaigns.
  3. Manage campaign expenses, estimating monthly costs and reconciling discrepancies.
  4. Optimize copy and landing pages for search engine marketing.
  5. Conduct ongoing keyword research, expansion, and optimization.
  6. Implement search engine optimization recommendations based on industry best practices.
  7. Research and analyze competitor advertising links.
  8. Develop and execute link building strategies.
  9. Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code.
  10. Work with content creation teams to drive SEO in programming and content development.
  11. Recommend improvements to website architecture, content, linking, and other factors to enhance SEO positions for target keywords.

This is a challenging role requiring expertise in SEO/SEM principles, tools, and methodologies. The ideal candidate will have experience working with search engines, analyzing data, and developing strategies to improve online visibility.



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