Digital Marketing Strategist
21 hours ago
As a seasoned digital marketing expert, you will lead the App Store Optimization practice to drive search traffic to our app. With expertise in ASO strategies, you will improve app rankings and maximize downloads.
Key Responsibilities- Develop and execute ASO strategies for our app on App Store and Google Play, incorporating technical and content requirements.
- Write compelling store listing descriptions and optimize content for maximum impact.
- Monitor and analyze app performance metrics to identify growth opportunities.
- Collaborate with product, marketing, and design teams to ensure alignment with broader business goals.
- Stay up-to-date with app store algorithms, policies, and trends to maintain competitive advantages.
- Minimum Bachelor's degree in Digital Marketing or related field of study.
- At least 10-12 years of experience in ASO, app marketing, and growth strategies.
- Proven track record of successful ASO projects with a strong portfolio.
- Expertise in ASO tools like Sensor Tower, App Annie, Mobile Action, and TheTool.
- Proficiency in keyword research and tracking tools (e.g., SEMrush, Ahrefs).
- Strong analytical skills with ability to interpret app performance data and make data-driven decisions.
- Collaborative team environment.
- Competitive benefits package.
- Opportunities for professional growth and advancement.
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