Digital Media Strategist

6 hours ago

Karachi, Sindh, Pakistan beBeeDigital Full time 6,000,000 - 8,500,000

As a pivotal member of our organization, the Digital Media Manager plays a crucial role in maintaining and enhancing the digital presence across all social media platforms.

Key Responsibilities:
  1. Creative Leadership: Oversee the entire creative department from planning to execution of tasks assigned by the Brand Manager, ensuring seamless collaboration and effective communication among team members.
  2. Business Development: Assist the Brand Manager in forging strategic alliances and closing deals with various companies, leveraging their expertise to drive growth and revenue.
  3. Revenue Generation: Collaborate with the Brand Manager to generate revenues through pitching corporations for Pavilion End Club's internal and external branding areas, focusing on innovative marketing strategies and campaigns.
  4. Market Analysis: Monitor market trends, review advertising and marketing activities, and report to the Brand Manager, providing actionable insights and recommendations to inform business decisions.
  5. Trend Identification: Suggest plans of action to higher authorities to implement recent trends for better lead generation, staying ahead of the competition and driving business success.
  6. Problem-Solving: Identify weak areas in promotional and marketing activities and provide solutions, utilizing data-driven approaches to optimize performance and improve results.
  7. Campaign Coordination: Work with the sales team to coordinate marketing campaigns, aligning efforts to achieve common goals and objectives.
  8. Influencer Marketing: Coordinate and execute promotional campaigns with Social Media Influencers and Bloggers for brand growth and visibility, fostering meaningful relationships and driving engagement.
  9. Campaign Performance: Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs), providing transparent and accurate analysis to inform future strategy.
  10. Community Management: Manage communities on all social media platforms, engaging with users, responding to feedback, and promoting a positive brand image.
  11. Marketing Budgeting: Assist in creating quarterly budgets for club's marketing activities, including DOOH marketing, ATL, BTL activities, brochures, banners, media walls & backdrops, ensuring efficient allocation of resources.
  12. Vendor Management: Ensure timely preparation and delivery of marketing collaterals by vendors, maintaining high standards of quality and service.
  13. BTL Activations: Manage regular BTL activations for the sales department each quarter, coordinating logistics and executing events that drive results.
  14. Strategy Formulation: Develop new strategies for increased productivity and brand awareness, leveraging creativity and innovation to stay ahead of the competition.

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