Email Marketing Professional

3 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a talented and results-driven Email Marketing Specialist to join our team. The ideal candidate will have 3-4 years of experience in crafting impactful email campaigns, optimizing email marketing strategies, and driving measurable results.

Job Responsibilities:
  1. Email Campaign Development: Develop and execute effective email marketing campaigns to drive engagement, lead generation, and conversions.
  2. Email Content Creation: Create compelling email content, including copy and visuals, that aligns with the brand voice and marketing goals.
  3. Email List Management: Manage email lists, segmentation, and personalization strategies to target specific audience groups.
  4. A/B Testing: Conduct A/B testing to optimize subject lines, content, and calls-to-action.
  5. Email Performance Metrics: Monitor email performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights for improvement.
  6. Email Compliance: Ensure email campaigns comply with industry standards, including CAN-SPAM, GDPR, and other relevant regulations.
  7. Cross-Functional Collaboration: Collaborate with cross-functional teams, including content creators and designers, to ensure cohesive messaging across all channels.
  8. Data Management: Maintain the database and assist the organization with data mining.
Requirements:
  1. Bachelor's Degree: Bachelor's degree in Marketing, Communications, or a related field.
  2. Email Marketing Experience: 3-4 years of proven experience in email marketing, including campaign management and analytics.
  3. Email Marketing Platforms: Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
  4. Analytical Skills: Strong analytical skills and the ability to interpret data to improve performance.
  5. Communication Skills: Excellent written and verbal communication skills in English.
  6. Technical Skills: Knowledge of HTML, CSS, and email designing best practices.

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