Digital Marketing Professional

2 days ago

Rawalpindi Cantonment, Pakistan beBeeDigital Full time 1,500,000 - 2,500,000
Senior Digital Marketing Specialist

We are a forward-thinking organization in the education sector, seeking a highly motivated and ambitious individual to join our team as a Senior Digital Marketing Specialist.

  • Websites: Developing and maintaining company website content.
  • Google Analytics - Reporting, analyzing and interpreting statistical web data.
  • SEO - Developing strategies to increase website traffic. Identify, implement and evaluate content, promotion, engagement and conversion strategies to maximize growth.
  • PPC - Initiating & monitoring sponsored online advertising to appear alongside organic results. Analyze key metrics and tweak strategies as needed
  • Social Media – Managing all social media accounts and social paid ads.
  • PR – Managing PR and Media relations, contacting influencers.
  • E-Newsletters – Managing weekly newsletter campaigns (HTML).
  • Graphic Design – working on both digital and other marketing materials.
  • Photography - Managing an ongoing image bank, editing images for use on all digital platforms.
  • Blog – Managing and writing content for our blog.

Key Responsibilities:

  • Develop and maintain company websites.
  • Monitor and analyze Google Analytics data.
  • Develop SEO strategies to increase website traffic.
  • Manage PPC campaigns.
  • Manage social media accounts.
  • Manage PR and media relations.
  • Manage e-newsletter campaigns.
  • Design graphic materials.
  • Manage photography projects.
  • Write and manage blog content.

Requirements:

  • 2 years experience in a digital marketing role and working with social media.
  • Good knowledge of Microsoft Office: Excel, PowerPoint, Word and Outlook.
  • Understanding of SEO techniques.
  • The capacity to prioritize while working across multiple projects.
  • A keen interest in new technologies / software and changing online platforms.
Job Specifications:
  • 2 years experience in a digital marketing role and working with social media.
  • Good knowledge of Microsoft Office: Excel, PowerPoint, Word and Outlook.
  • Understanding of SEO techniques.
  • The capacity to prioritize while working across multiple projects.
  • A keen interest in new technologies / software and changing online platforms.

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