Digital Marketing Professional

1 day ago

Rawalpindi Cantonment, Pakistan beBeeMarketing Full time 900,000 - 1,200,000
Job Title:

Digital Marketing Specialist

About the Role:

We are seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for managing social media campaigns, generating leads, and increasing engagement through digital platforms.

Key Responsibilities:
  • Social Media Management: Design, implement, and optimize social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
  • Lead Management & Nurturing: Handle incoming leads from digital campaigns, ensuring timely follow-ups and nurturing leads to conversion through email, CRM, and social media channels.
  • Content Strategy & Creation: Create engaging content for social media, advertisements, and blogs to enhance brand visibility and drive customer engagement.
  • Performance Tracking: Monitor, analyze, and report the effectiveness of marketing campaigns, adjusting strategies to improve performance based on metrics such as engagement rates and lead conversion.
  • Collaboration: Work closely with the sales team and senior marketers to ensure that campaigns align with business goals and contribute to lead generation efforts.
  • Market Research: Stay up-to-date with industry trends, digital marketing innovations, and competitor activity to continuously improve campaign effectiveness.
Requirements:
  • Minimum 2 years of experience in digital marketing, specifically in managing and running social media campaigns.
  • Expertise in using platforms such as Facebook, Instagram, LinkedIn, and YouTube to create and manage ads.
  • Strong experience with lead management, CRM systems, and marketing automation tools.
  • Analytical mindset with the ability to track performance, generate reports, and recommend actionable strategies based on data.
  • Excellent communication skills and the ability to create engaging content.
  • Self-starter with the ability to work independently in a remote environment.
Preferred Skills:
  • Experience in B2B marketing and digital lead generation.
  • Knowledge of SEO, PPC, and email marketing campaigns.
  • Familiarity with design tools like Canva or Adobe Creative Suite.
Benefits:
  • Remote work opportunity with flexible hours.
  • Be part of an innovative, fast-growing online tax consultancy.
  • Competitive salary based on experience.

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