Amazon Brand Manager

1 day ago

Karachi, Sindh, Pakistan beBeeBrand Full time
Job Description:

We are seeking an experienced Amazon Brand Manager to join our team. The ideal candidate will have a proven track record of scaling private label brands and executing advanced PPC strategies on Amazon.

The successful candidate will be responsible for designing and implementing sophisticated traffic and conversion strategies, spearheading new product research & launches, and bringing an analytical mindset to continually optimising performance.

Key Responsibilities:
  • Strategic Sales Growth:
    • Design and implement advanced strategies to boost sales, improve profitability, and expand our portfolio brands into new markets on Amazon.
    • Coordinate and execute impactful new product launches, leveraging data and consumer insights to capture market share.
  • Advanced Amazon PPC Campaign Management:
    • Take ownership of Amazon PPC campaigns, using Sponsored Products, Sponsored Brands, and Sponsored Display ads to drive traffic and conversions.
    • Collaborate with other Amazon teams and stakeholders to develop cutting-edge advertising strategies, continuously optimising for TACoS, ROAS, and profit efficiency.
    • Identify and seize opportunities for growth via innovative and creative strategies, tailored specifically to each brand.
  • Data-Driven Insights:
    • Analyse performance data from Amazon and other sources to uncover trends and actionable insights.
    • Monitor KPIs like CTR, CVR, ACoS, TACoS, and conversion rates to refine and optimise strategies.
    • Translate data into clear, actionable recommendations to maximise sales and profit impact.
  • Listing Optimisation & Conversion Excellence:
    • Oversee end-to-end listing optimisation, including keyword research, titles, bullet points, imagery, and A+ Content.
    • Proactively monitor ASIN performance metrics, rankings, and customer reviews to maintain high-quality standards.
    • Continuously improve listings to enhance visibility and conversion rates.
  • Inventory and Product Development:
    • Work with stakeholders to forecast demand and ensure optimal stock levels across multiple marketplaces.
    • Identify and capitalise on emerging product trends, playing a role in the whole process alongside the product development team.
  • Collaboration & Leadership:
    • Work closely with cross-functional teams, including growth marketers, supply chain, creative specialists, and leadership, to align strategies and ensure seamless execution.
    • Collaborate frequently with colleagues, sharing expertise and driving a culture of excellence.

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