Email Marketing Expert

6 hours ago


Lahore, Punjab, Pakistan Collaborate Solutions Full time
Job Overview

We are looking for an experienced Email Marketing Expert to join our team at Collaborate Solutions. As an Email Marketing Expert, you will play a critical role in driving business growth through effective email marketing campaigns.

The ideal candidate will have a strong background in email marketing, with a track record of creating successful email campaigns and developing strategies to drive qualified leads.

  1. Key Responsibilities:
  2. Plan, create, and execute targeted email marketing campaigns, including automated email sequences for lead nurturing, newsletters, and promotional emails.
  3. Develop segmented email lists and personalized email content to ensure relevant messaging for different audience groups.
  4. Perform A/B testing on subject lines, CTAs, and email content to optimize campaign performance.
  5. Track and report on email marketing KPIs, such as open rates, click-through rates, and conversion rates, providing actionable insights for improvement.
Required Skills and Qualifications

To succeed in this role, you should have:

  1. A Bachelor's degree in Marketing, Communications, or a related field.
  2. At least 2 years of experience in email marketing or a similar role.
  3. Proven expertise in email marketing platforms and CRM systems.
  4. Strong understanding of email marketing principles, including list segmentation, A/B testing, and email deliverability.
  5. Excellent written communication skills and attention to detail, with a creative flair for engaging email content.
  6. Ability to work independently as well as collaborate effectively with cross-functional teams.


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