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Email Marketing Expert
6 hours ago
We are looking for an experienced Email Marketing Expert to join our team at Collaborate Solutions. As an Email Marketing Expert, you will play a critical role in driving business growth through effective email marketing campaigns.
The ideal candidate will have a strong background in email marketing, with a track record of creating successful email campaigns and developing strategies to drive qualified leads.
- Key Responsibilities:
- Plan, create, and execute targeted email marketing campaigns, including automated email sequences for lead nurturing, newsletters, and promotional emails.
- Develop segmented email lists and personalized email content to ensure relevant messaging for different audience groups.
- Perform A/B testing on subject lines, CTAs, and email content to optimize campaign performance.
- Track and report on email marketing KPIs, such as open rates, click-through rates, and conversion rates, providing actionable insights for improvement.
To succeed in this role, you should have:
- A Bachelor's degree in Marketing, Communications, or a related field.
- At least 2 years of experience in email marketing or a similar role.
- Proven expertise in email marketing platforms and CRM systems.
- Strong understanding of email marketing principles, including list segmentation, A/B testing, and email deliverability.
- Excellent written communication skills and attention to detail, with a creative flair for engaging email content.
- Ability to work independently as well as collaborate effectively with cross-functional teams.
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