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Email Marketing Professional
9 hours ago
We are seeking an experienced Email Marketing Specialist to join our growing CRM team. As a key member of our marketing department, you will play a crucial role in educating and engaging our audience, fostering brand loyalty, and driving communication.
The ideal candidate will be an excellent communicator, a strong collaborator, and an organized planner who uses data to continuously enhance customer experiences. You will manage and execute our monthly email newsletter program, create engaging content plans, and collaborate with the Content Team to develop stories that resonate with customers.
Key Responsibilities:
- Manage and execute our monthly email newsletter program.
- Create compelling narratives for subscribers and strategize when to repurpose existing content versus creating new, email-specific content.
- Develop creative briefs for our design and copy teams.
- Analyze engagement data and optimize email content for better performance.
- Expand the program by increasing email frequency and enhancing personalization.
- Support ad-hoc email campaigns as needed.
Qualifications:
- Bachelors degree in Marketing, Business, Communications, or a related field (preferred).
- 4+ years of experience in email marketing.
- Familiarity with HTML, Dreamweaver, and Litmus is a plus.
- Strong writing, communication, and presentation skills.
- Exceptional attention to detail and organizational skills.
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