Marketing and Brand Strategies Lead

3 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
Job Summary

A Brand Manager plays a pivotal role in ensuring that our product line and services resonate with current and potential customers. They are responsible for uncovering client insights, delivering innovative marketing campaigns, and staying abreast of the latest marketing trends.

The ideal candidate will be passionate about analyzing how our brand is positioned in the market and crystallizing targeted consumer insights. They will design strategies that align with our vision, mission, and goals, translating these into brand plans, positioning, and go-to-market strategies.

Key responsibilities include leading creative development, creating motivating stimuli to attract the targeted population towards our brand, and ensuring result-oriented efforts to gather sponsorship for various events.

In addition, they will monitor market trends, research consumer markets, and competitors' activities to identify opportunities and key issues. The successful candidate will also oversee marketing and advertising activities across franchisees to ensure consistency with product line strategy.

Ultimately, they will measure and report performance of all marketing campaigns, assessing against goals (ROI and KPIs).



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