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4 days ago
Job Title: Amazon Brand Strategy Lead
About the PositionWe are seeking a highly skilled Amazon Brand Strategy Lead to develop and execute advanced strategies to boost sales and improve profitability across our Amazon brands.
Key Responsibilities- Strategic Sales Growth: Develop and execute strategies to boost sales and improve profitability across our Amazon brands.
- Advanced Amazon PPC Campaign Management: Manage Amazon PPC campaigns, utilising Sponsored Products, Sponsored Brands, and Sponsored Display ads to drive traffic and conversions.
- Data-Driven Insights: Analyse performance data to identify trends and actionable insights, monitoring KPIs like CTR, CVR, ACoS, TACoS, and conversion rates.
- Listing Optimisation & Conversion Excellence: Oversee listing optimisation, including keyword research, titles, bullet points, imagery, and A+ Content, maintaining high standards.
- Inventory and Product Development: Work with the team to forecast demand and manage stock levels across marketplaces, identifying emerging product trends.
- Minimum 4+ years of Amazon-specific experience, with a proven track record in scaling private label brands and executing advanced PPC strategies.
- Deep knowledge of Amazon's advertising ecosystem, including campaign structures, bid optimisation, and keyword targeting.
- Proficiency in analysing performance metrics to make data-driven decisions.
- Strong problem-solving skills and ability to multitask in a fast-paced environment.
- Bachelor's degree in Business, Marketing, or related field, or equivalent professional experience.
Benefits include remote flexibility, a dynamic work environment, and opportunities for career growth and global impact.
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E-commerce Brand Strategist
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4 weeks ago
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