Lead Digital Marketing Strategist

1 week ago

Lahore, Punjab, Pakistan beBeeDigitalMarketing Full time $73,000 - $108,500

We are seeking a seasoned marketing professional to drive business growth through strategic communications and digital initiatives.

Key Responsibilities:
  • Pursue innovative campaigns across multiple channels, leveraging data insights to optimize performance.
  • Collaborate with cross-functional teams to define and execute region-specific marketing plans aligned to sales objectives.
  • Develop and manage multi-channel campaigns (email, webinars, trade shows, digital ads), ensuring effective budget allocation and ROI tracking.
  • Manage campaign budgets, timelines, message development, creative briefs, and audience targeting to achieve desired outcomes.
  • Design and maintain reporting frameworks (dashboards, scorecards) to track performance against key performance indicators.
  • Elevate brand presence through Google Ads (AdWords) campaigns, incorporating keyword research, bid strategy, and A/B testing for optimal results.
  • Foster on-page and off-page SEO initiatives to drive organic traffic growth and improve search engine rankings.
  • Oversee email marketing cadence, content, and automation workflows to nurture customer relationships and boost engagement.
  • Maintain the corporate website's brand consistency, UX best practices, and SEO standards to provide an exceptional user experience.
  • Analyze site analytics and user behavior, making informed recommendations to enhance engagement and conversion rates.

This is a dynamic role in a fast-paced environment, requiring autonomy, initiative, and strong leadership skills to drive business growth.

Requirements:
  • 4-5 years of experience in B2B marketing, brand management, or field marketing, preferably within technology or professional services.
  • A proven track record of end-to-end campaign planning and execution across digital and offline channels.
  • In-depth knowledge of Google AdWords, SEO best practices, and web analytics.
  • Experience managing corporate websites from a brand and UX perspective.
  • Familiarity with Microsoft Partner Portal workflows and co-sell programs.
  • Strong reporting skills, ability to build dashboards, interpret data, and translate insights into actionable strategies.
  • Excellent written and verbal communication, critical thinking, and project management abilities.
  • Comfortable working autonomously in a fast-paced environment.

We value a culture of collaboration and continuous learning. Our team works on innovative projects and products, serving a diverse client base including Fortune 100 retail and CPG companies, leading store chains, fast-growth fintech, and Silicon Valley startups.

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