Performance Marketing Specialist

2 weeks ago


Lahore, Punjab, Pakistan EMERGE PAKISTAN Full time

Job Title: Performance Marketing Specialist

Location: DHA Phase 6, Lahore.

Salary: 1,00,000 to 120,000

Job Type: Full Time

Experience: 3 to 4 years

Requirements:
  1. Bachelor's degree in Marketing, Business, or a related field.
  2. 3+ years of experience in performance marketing, paid advertising, or digital marketing.
  3. Proven ability to manage and optimize paid campaigns on Google Ads, Meta Ads, and other advertising platforms.
  4. Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other performance tracking tools.
  5. Hands-on experience with SEO, SEM, and conversion rate optimization.
  6. Familiarity with landing page optimization and A/B testing methodologies.
  7. Excellent problem-solving and communication skills.
Preferred Skills:
  1. Experience in e-commerce.
  2. Knowledge of CRM tools such as HubSpot or Salesforce.
  3. Experience with email marketing automation and retargeting strategies.
Job Summary:

We are seeking a Performance Marketing Specialist to lead and optimize digital marketing campaigns across multiple platforms. The ideal candidate will be data-driven, analytical, and skilled in managing paid campaigns to drive conversions, improve ROAS, and maximize overall marketing effectiveness.

Key Responsibilities:
  1. Strategize, execute, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, and other digital platforms.
  2. Develop and manage PPC campaigns to scale online sales and drive lead generation.
  3. Monitor, analyze, and report key performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates.
  4. Optimize campaigns using A/B testing, audience segmentation, and keyword strategies.
  5. Implement SEO best practices and optimize product listings to enhance organic reach.
  6. Oversee email marketing, social media strategy, and influencer collaborations to boost brand engagement.
  7. Work with designers and content creators to produce high-converting ad creatives.
  8. Manage budgets efficiently to maximize ROI across all performance marketing channels.
  9. Stay informed about industry trends, competitor strategies, and evolving digital marketing tools.
  10. Generate weekly and monthly performance reports with insights and recommendations for continuous improvement.

Apply at: https://forms.gle/xsiw6GK4mSzRSy8LA

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Human Resources Services

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