Market Insights Specialist

10 hours ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 10,000,000 - 15,000,000

We are seeking a seasoned Market Insights Specialist to deliver actionable insights that drive data-driven decision-making.

About the Role:

This is a unique opportunity to leverage your expertise in market research to inform marketing strategies and drive business growth.

You will conduct thorough analysis of consumer behavior, preferences, and buying patterns to identify emerging trends and market shifts.

In addition, you will design and execute both qualitative and quantitative research studies, ensuring timely reporting of results to inform business objectives.

Your key responsibilities will include:

  • Conducting thorough analysis of consumer behavior, preferences, and buying patterns to identify emerging trends and market shifts.
  • Designing and executing both qualitative and quantitative research studies.
  • Developing clear narratives, reports, and presentations to communicate research findings effectively.
  • Prioritizing dealer and field sales manager-based research to evaluate market dynamics and optimize sales strategies.
Requirements:

To be successful in this role, you will need:

  • An MBA in Marketing or a related field with 5–6 years of experience in market research.
  • Strong expertise in research methodologies, including qualitative and quantitative techniques.
  • Proficiency in data analysis, statistical tools, and visualization software.
  • Excellent communication, presentation, and report writing skills.

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