Marketing Automation Specialist

5 days ago


Islamabad, Islamabad, Pakistan United Sol Full time
Email Marketing Strategy:

The successful candidate will be responsible for planning, creating, and executing targeted email marketing campaigns, including newsletters and promotions. They will optimize email templates for mobile devices and ensure high deliverability. Drive B2B and B2C marketing efforts to generate quality leads and expand the email database. Demonstrate effective email copywriting skills.

About United Sol:

United Sol is a leading provider of innovative digital solutions. Our team of experts is dedicated to delivering exceptional results through strategic email marketing campaigns. If you're passionate about driving engagement and conversion, we encourage you to apply for this exciting opportunity.

Responsibilities:

The successful candidate will be responsible for tracking key metrics such as open rates, click-through rates, lead generation, and database growth. Provide data-driven insights to refine and optimize email marketing strategies. Manage and integrate various tools, including Zapmail, Sales Navigator, Hubspot, and Smartlead. Offer technical support for email infrastructure and tool integration.

Requirements:

The ideal candidate will have a bachelor's degree in marketing, business, or a related field. At least 1 year of experience in email marketing, focusing on infrastructure setup, lead generation, and nurturing, is required. Proven experience in email marketing and using marketing automation tools is essential. Proficiency in HTML, content management systems, and email marketing best practices is also necessary.

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