Senior Marketing Automation Specialist

4 days ago


Islamabad, Islamabad, Pakistan 10Pearls Full time

We're seeking an experienced Senior Marketing Automation Specialist to join our team at 10Pearls. In this role, you'll be responsible for designing, implementing, and managing complex automated workflows in Marketo to optimize marketing automation processes, enhance lead generation, and drive campaign performance.

Key Responsibilities
  • Develop and refine lead scoring models to prioritize leads based on engagement, behavior, and demographics.
  • Continuously evaluate and improve workflow efficiency to ensure optimal marketing automation process performance.
  • Train internal teams on best practices and Marketo functionalities to ensure effective use of the platform.
  • Provide actionable insights and recommendations to stakeholders based on data analysis to drive better campaign outcomes.


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