CRM Data Analyst

5 days ago

Islamabad, Islamabad, Pakistan beBeeCrmAnalyst Full time $60,000 - $85,000

About the Opportunity

We are seeking a detail-oriented and analytical professional with hands-on experience in CRM, particularly HubSpot, to support and optimize our marketing and sales operations. You will play a crucial role in ensuring seamless data integrity and supporting strategic decision-making with insightful reporting and analysis.

This role requires a proactive individual who can identify issues, propose improvements, and collaborate across teams to drive customer engagement and improve operational efficiency.

Key Responsibilities

  • Manage and monitor daily CRM operations to ensure data accuracy and completeness.
  • Conduct regular audits and updates of CRM records to support reliable reporting and segmentation.
  • Monitor system performance and deliver periodic reports on key metrics including data integrity, customer segmentation, and engagement trends.
  • Develop and maintain dashboards that provide real-time visibility into performance for stakeholders.

Cross-Functional Collaboration & Process Optimization

  • Build and optimize workflows in HubSpot aligned with marketing and sales processes.
  • Collaborate with cross-functional teams to refine and enhance automated customer journeys.
  • Identify and troubleshoot bottlenecks within workflows and suggest improvements for better efficiency.

Email Campaign Execution & Analysis

  • Assist in the execution and performance monitoring of email campaigns through HubSpot.
  • Analyze campaign metrics such as open rates, click-through rates, and conversions to guide optimization.

Data Governance & Enrichment

  • Implement and uphold data quality standards, including regular data cleaning and deduplication.
  • Support enrichment of CRM data through integration tools and manual processes as needed.

Insights & Strategic Recommendations

  • Analyze CRM data to generate actionable insights that support customer journey improvements and strategic goals.
  • Provide ongoing recommendations based on system usage, engagement analytics, and lead behavior.

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