CRM Executive

2 days ago

Islamabad, Islamabad, Pakistan iGATE Technology Full time

About the Role

We are seeking a detail-oriented and analytical CRM Executive with hands-on experience in HubSpot, particularly Sales Hub and Marketing Hub, to support and optimize our marketing and sales operations. You will play a crucial role in ensuring seamless CRM operations, maintaining high data integrity, and supporting strategic decision-making with insightful reporting and analysis.

This role requires a proactive individual who can identify issues, propose improvements, and collaborate across teams to drive customer engagement, improve lead management, and enhance overall operational efficiency.

Key Responsibilities

CRM Oversight & Reporting

  • Manage and monitor daily HubSpot CRM operations to ensure data accuracy and completeness.
  • Conduct regular audits and updates of CRM records to support reliable reporting and segmentation.
  • Monitor system performance and deliver periodic reports on key CRM metrics including data integrity, customer segmentation, and engagement trends.
  • Develop and maintain dashboards that provide real-time visibility into CRM performance for stakeholders.

Automation & Workflow Optimization

  • Build and optimize automation workflows in HubSpot aligned with marketing and sales processes.
  • Collaborate with cross-functional teams to refine and enhance automated customer journeys.
  • Identify and troubleshoot bottlenecks within workflows and suggest improvements for better efficiency.

Campaign Monitoring & Support

  • Assist in the execution and performance monitoring of email campaigns through HubSpot and instantly.
  • Analyze campaign metrics such as open rates, click-through rates, and conversions to guide optimization.

Data Integrity & Enrichment

  • Implement and uphold data quality standards, including regular data cleaning and deduplication.
  • Support enrichment of CRM data through integration tools and manual processes as needed.
  • Work with teams to improve data collection methodologies and ensure consistency across systems.

Insights & Strategic Recommendations

  • Analyze CRM data to generate actionable insights that support customer journey improvements and strategic goals.
  • Provide ongoing recommendations based on system usage, engagement analytics, and lead behavior.
  • Collaborate with stakeholders to enhance segmentation and targeting strategies based on data insights.

Requirements

  • Bachelor's degree in Marketing, Business, Information Software, or a related field.
  • 2+ years of hands-on experience with HubSpot, particularly Sales Hub and Marketing Hub.
  • Strong understanding of CRM best practices, including data management, segmentation, and lifecycle automation.
  • Proficiency in HubSpot's reporting and automation tools.
  • Experience delivering data-driven insights and working cross-functionally with Sales and Marketing teams.
  • Solid understanding of email marketing compliance and data privacy regulations.
  • Familiarity with data integration tools and enrichment processes.
  • Working knowledge of SQL for data querying and Excel for advanced data analysis.
  • Basic programming skills, preferably in Python, for automation or data handling tasks.
  • Working knowledge of WordPress, including how to create, edit, and publish pages and manage website content.
  • HubSpot Certifications (e.g., HubSpot Marketing Software, HubSpot Sales Software) are a plus.

Benefits

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

GYM Passport (Panel Gym's Free of Cost)

Participatory Fund

Market Competitive Salary

Learning & Challenging Work Environment

Amazing Work Culture

Paid Time off

Group Life Insurance

Gratuity

Maternity Leaves and many more

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