Advanced Marketo Marketing Automation Specialist

4 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Drive Impactful Marketing Initiatives as a Marketo Marketing Automation Specialist

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We are looking for a skilled professional to join our team as a Marketo Marketing Automation Specialist. This role offers the opportunity to leverage your expertise in marketing automation and drive impactful marketing initiatives.

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In this role, you will work closely with cross-functional teams to apply your advanced knowledge in Marketo to complex projects. Your responsibilities will include creating, executing, and optimizing email marketing campaigns in Marketo Engage, developing and managing lead scoring models and nurturing programs, collaborating with the marketing and sales teams to optimize lead flow from Marketo to Salesforce, and more.

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Key Responsibilities:

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Create, execute, and optimize email marketing campaigns in Marketo Engage to maximize engagement and conversion rates.

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Develop and manage lead scoring models and nurturing programs to identify and engage high-quality leads.

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Collaborate with the marketing and sales teams to optimize lead flow from Marketo to Salesforce and ensure seamless handoffs between teams.

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Stay up-to-date on best practices for Marketo and marketing automation tools to continuously improve campaign performance and effectiveness.

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Requirements:

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To be successful in this role, you will need 2-3 years of hands-on experience working with Marketo Engage, a solid understanding of marketing automation principles, including lead management, segmentation, and nurturing, experience with email marketing best practices and A/B testing, and strong analytical and problem-solving skills.

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Preferred Qualifications:

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Familiarity with Salesforce and integrating Marketo with CRM systems, Marketo Certified Expert (MCE), and familiarity with HTML and CSS for email and landing page customization.



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