Digital Marketing Lead for Telecom Campaigns

18 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

About the Role:

We are seeking a talented digital marketing specialist to lead and optimize campaigns for promoting Triple Play services in the USA market.

Key Responsibilities:

  • Campaign Strategy and Execution: Develop high-performing ad campaigns tailored for Triple Play sales, focusing on lead generation and conversion.
  • Conduct keyword research, audience segmentation, and competitor analysis to create compelling ad copies and strategies.
  • Monitor campaign performance metrics (CTR, CPC, CPA, Quality Score) and optimize campaigns to maximize ROI and ensure budget efficiency.
  • Leverage geo-targeting techniques to focus campaigns on specific U.S. states, cities, or ZIP codes with high sales potential.
  • Adapt messaging and offers based on regional market insights.
  • Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance.
  • Prepare detailed reports on campaign performance and provide actionable insights for improvement.
  • Work closely with sales, product, and design teams to align marketing efforts with Triple Play sales goals.
  • Ensure landing pages and call-to-action elements align with ad messaging and campaign goals.

Requirements:

  • Proven experience managing large-scale ad campaigns (preferably in telecom or utility services).
  • Strong understanding of PPC strategies, bidding techniques, and Google Analytics.
  • Proficiency with tools like Google Ads Manager, Google Tag Manager, and SEMrush.
  • Familiarity with targeting and marketing to U.S. audiences.
  • Excellent analytical skills with the ability to interpret data and provide strategic recommendations.
  • Strong communication and organizational skills.
  • Certification in Google Ads (preferred).

What We Offer:

  • Competitive compensation package.
  • Flexible work environment.
  • Opportunity to work on impactful campaigns in the telecom industry.
  • Ongoing professional development and training.


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