
Digital Marketing Lead for Telecom Campaigns
18 hours ago
About the Role:
We are seeking a talented digital marketing specialist to lead and optimize campaigns for promoting Triple Play services in the USA market.
Key Responsibilities:
- Campaign Strategy and Execution: Develop high-performing ad campaigns tailored for Triple Play sales, focusing on lead generation and conversion.
- Conduct keyword research, audience segmentation, and competitor analysis to create compelling ad copies and strategies.
- Monitor campaign performance metrics (CTR, CPC, CPA, Quality Score) and optimize campaigns to maximize ROI and ensure budget efficiency.
- Leverage geo-targeting techniques to focus campaigns on specific U.S. states, cities, or ZIP codes with high sales potential.
- Adapt messaging and offers based on regional market insights.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance.
- Prepare detailed reports on campaign performance and provide actionable insights for improvement.
- Work closely with sales, product, and design teams to align marketing efforts with Triple Play sales goals.
- Ensure landing pages and call-to-action elements align with ad messaging and campaign goals.
Requirements:
- Proven experience managing large-scale ad campaigns (preferably in telecom or utility services).
- Strong understanding of PPC strategies, bidding techniques, and Google Analytics.
- Proficiency with tools like Google Ads Manager, Google Tag Manager, and SEMrush.
- Familiarity with targeting and marketing to U.S. audiences.
- Excellent analytical skills with the ability to interpret data and provide strategic recommendations.
- Strong communication and organizational skills.
- Certification in Google Ads (preferred).
What We Offer:
- Competitive compensation package.
- Flexible work environment.
- Opportunity to work on impactful campaigns in the telecom industry.
- Ongoing professional development and training.
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