Marketing Campaign Lead

12 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

Digital Marketing Job Description:

Digital Marketing Position

We are looking for a skilled Digital Marketing professional to enhance our online presence and drive effective digital marketing campaigns. The ideal candidate will have a solid understanding of digital marketing principles and experience in developing and executing successful campaigns.

  • Key Responsibilities:
  • Develop comprehensive digital marketing strategies aligned with business objectives.
  • Execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Manage social media presence across all digital platforms.
  • Analyze campaign performance, measuring success against goals (ROI and KPIs).
  • Optimize spend and performance based on campaign analysis.
  • Brainstorm innovative growth strategies through digital marketing.
  • Collaborate with internal teams to create landing pages and improve user experience.
  • Assess end-to-end customer experience across multiple channels and touch points.
  • Partner with agencies and vendors as needed.
  • Evaluate emerging technologies, providing strategic guidance and perspective for adoption.

Qualifications:

  • Bachelor's or Master degree in Marketing or related field.
  • 5+ years of experience in digital marketing, specifically within the industry.
  • Proven experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Creative problem-solving skills with experience identifying target audiences and developing engaging digital campaigns.
  • Experience optimizing landing pages and user journeys.
  • Strong knowledge of website and marketing analytics tools.
  • Experience setting up and optimizing Google Adwords campaigns.
  • Excellent analytical skills and data-driven decision-making.


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