Marketing Campaign Lead

1 day ago


Lahore, Punjab, Pakistan beBee Careers Full time
Senior Digital Marketing Position

About the Role

This position involves leading comprehensive digital marketing campaigns, encompassing web, SEO/SEM, marketing database, email, social media, and display advertising initiatives. A key responsibility is analyzing campaign performance and providing actionable insights for optimization.

Key Responsibilities:

  • Plan and execute multifaceted digital marketing campaigns.
  • Create and maintain robust social media presence through engaging content and strategic design.
  • Analyze campaign performance, assess against goals (ROI and KPIs), and provide actionable insights for optimization.
  • Cultivate new growth strategies by identifying trends and leveraging data-driven decision making.
  • Design and execute experiments and conversion tests to inform data-driven decisions.
  • Collaborate with internal teams to craft landing pages and enhance user experience.
  • Leverage analytical expertise to evaluate end-to-end customer journeys across multiple touchpoints and channels.
  • Instrument conversion points and optimize user funnels to drive efficient customer experiences.
  • Foster partnerships with agencies and vendors to amplify our marketing efforts.
  • Evaluate emerging technologies and provide thought leadership on adoption where applicable.

Job Requirements:

  • A BS/MS degree in marketing or a related field.
  • Proven experience in digital marketing, with a demonstrated ability to lead and manage diverse campaigns.
  • A solid understanding of SEO/SEM, marketing database, email, social media, and/or display advertising principles.
  • Strong creative skills, with the ability to identify target audiences and devise engaging digital campaigns.
  • Experience in optimizing landing pages and user funnels for improved conversions.
  • A working knowledge of A/B and multivariate experimentation methodologies.
  • Solid expertise in website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working familiarity with ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • A working understanding of HTML, CSS, and JavaScript development constraints.
  • Strong analytical skills and data-driven thinking.
  • Ongoing awareness of the latest trends and best practices in online marketing and measurement.


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