Email Marketing Specialist

1 week ago


Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a highly skilled Email Marketing Specialist to fill this key role.

Key Responsibilities:
  • Develop and execute strategic email marketing campaigns to drive engagement, lead generation, and conversions.
  • Create compelling email content, including copy and visuals, that aligns with the brand voice and marketing goals.
  • Manage email lists, segmentation, and personalization strategies to target specific audience groups.
  • Conduct A/B testing to optimize subject lines, content, and calls-to-action.
  • Monitor email performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights for improvement.
  • Ensure email campaigns comply with industry standards, including CAN-SPAM, GDPR, and other relevant regulations.
  • Collaborate with cross-functional teams, including content creators and designers, to ensure cohesive messaging across all channels.
Requirements:
  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. 3-4 years of proven experience in email marketing, including campaign management and analytics.
  3. Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
  4. Strong analytical skills and the ability to interpret data to improve performance.
  5. Excellent written and verbal communication skills in English.
  6. Knowledge of HTML, CSS, and email designing best practices.
  7. Detail-oriented with excellent time management skills.


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