
Digital Marketing Specialist
13 hours ago
At our marketing firm, we're seeking a skilled Digital Marketing Specialist to manage our online advertising campaigns and drive business growth. As a key member of our team, you'll play a vital role in developing and executing paid marketing strategies across various channels.
Key Responsibilities:- Develop and execute comprehensive digital marketing plans to meet business objectives
- Analyze campaign performance using metrics such as CTR, CPC, CPA, and conversion rates
- Conduct keyword research and audience targeting to optimize ad visibility and engagement
- Create engaging ad copy and visuals that resonate with our target audience
- Manage budgets and bid strategies to maximize ROI and ensure optimal resource allocation
- Stay up-to-date with the latest industry trends, platform updates, and best practices
- Proven experience in managing digital marketing campaigns (2+ years) and understanding of paid media metrics
- Hands-on expertise in Google Analytics, Google Tag Manager, and Google Ads Editor
- Proficiency in keyword research tools like SEMrush, Ahrefs, or Ubersuggest
- Ability to create effective ad copy and A/B test creatives
- Strong analytical skills and attention to detail
- Excellent communication and reporting skills
- Competitive salary package
- Fast-paced and dynamic work environment
- Opportunity to work on diverse campaigns for local and international clients
- Collaborative team culture
- Long-term growth opportunities
Send your CV and case studies/portfolio to [phone number]. Mention 'Digital Marketing Specialist' in your message.
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