Digital Marketing Specialist

2 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time
Job Title: Digital Marketing Specialist

At our marketing firm, we're seeking a skilled Digital Marketing Specialist to manage our online advertising campaigns and drive business growth. As a key member of our team, you'll play a vital role in developing and executing paid marketing strategies across various channels.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing plans to meet business objectives
  • Analyze campaign performance using metrics such as CTR, CPC, CPA, and conversion rates
  • Conduct keyword research and audience targeting to optimize ad visibility and engagement
  • Create engaging ad copy and visuals that resonate with our target audience
  • Manage budgets and bid strategies to maximize ROI and ensure optimal resource allocation
  • Stay up-to-date with the latest industry trends, platform updates, and best practices

Required Skills & Qualifications:
  • Proven experience in managing digital marketing campaigns (2+ years) and understanding of paid media metrics
  • Hands-on expertise in Google Analytics, Google Tag Manager, and Google Ads Editor
  • Proficiency in keyword research tools like SEMrush, Ahrefs, or Ubersuggest
  • Ability to create effective ad copy and A/B test creatives
  • Strong analytical skills and attention to detail
  • Excellent communication and reporting skills

Benefits:
  • Competitive salary package
  • Fast-paced and dynamic work environment
  • Opportunity to work on diverse campaigns for local and international clients
  • Collaborative team culture
  • Long-term growth opportunities

Send your CV and case studies/portfolio to [phone number]. Mention 'Digital Marketing Specialist' in your message.

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