Multichannel Digital Campaign Analyst

2 days ago

Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time 340,000 - 620,000
Performance Marketing Specialist

Our team seeks a skilled Performance Marketing Specialist to monitor and analyze multi-channel digital campaigns, optimizing performance and ROI. Key responsibilities include creating detailed reports, building real-time dashboards, and conducting A/B testing to improve targeting, creatives, and bidding strategies.

Key Responsibilities:
  • Monitor and analyze campaign performance across various channels.
  • Create in-depth reports on metrics such as CPI, CPA, ROAS, LTV, and user engagement.
  • Provide data-driven insights and recommendations to optimize campaigns based on areas of improvement and growth opportunities.
  • Develop and maintain dynamic reporting dashboards using tools like Google Data Studio, Tableau, or Power BI to track key performance indicators.
  • Ensure accurate data collection and integration from platforms like Google Analytics, Firebase, Adjust, AppsFlyer, and others.
  • Conduct regular experiments and tests to evaluate the effectiveness of different creatives, targeting strategies, and bidding models.
  • Analyze user acquisition funnels, optimize conversion rates, and identify cost-effective channels for acquiring high-quality users.
  • Track and report daily and monthly campaign spending to ensure budget adherence.
  • Collaborate with the finance team to reconcile spend and ROI, providing detailed reports on campaign efficiency.
  • Present complex data insights to stakeholders in a clear and understandable manner.

We are seeking a highly analytical and strategic individual who can drive business growth through data-driven decision making.

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