
Digital Campaign Specialist
7 days ago
The Performance Marketing Manager role involves overseeing and optimizing paid media campaigns across various platforms, including Google Ads, META, TikTok, and others.
Key Responsibilities:- Paid Media Management: Develop, execute, and manage paid campaigns across platforms such as Google Ads, META (Facebook/Instagram), Snapchat, and TikTok.
- Performance Analysis: Analyze campaign performance data, providing detailed reports and actionable insights to ensure maximum ROI.
- Strategic Planning: Collaborate with internal teams to devise and execute strategies that enhance overall campaign performance.
- Optimization: Continuously optimize campaigns for performance and efficiency, including A/B testing, keyword refinement, audience targeting, and ad placement.
Candidates should have 2-4 years of experience managing Google Ads, META, and TikTok campaigns, possess strong analytical skills, and be able to convert data into actionable insights.
Requirements:- Proven experience in performance marketing metrics (CPC, CPA, ROAS, etc.)
- Demonstrated ability to manage large ad spends and optimize for ROI
- Excellent collaboration skills with creative, content, and development teams
We are a team dedicated to redefining the digital landscape with innovative strategies and data-driven results. We value creativity, continuous learning, and personal growth, offering a clear path for career advancement and competitive benefits.
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