Content Optimization Specialist

3 days ago


Karachi, Sindh, Pakistan Rewterz Full time

As an SEO & PPC Executive at Rewterz, you'll be responsible for driving our online presence through results-oriented strategies.

About the Job

This role involves managing Google Search Console and Google Analytics 4 (GA4) to track and analyze website performance. The ideal candidate will have hands-on experience in Search Engine Optimization (SEO) and a basic understanding of Pay-Per-Click (PPC) advertising.

Responsibilities:

  • Develop and implement SEO strategies to improve website ranking and organic traffic.
  • Manage Google Search Console and Google Analytics 4 (GA4) to track and analyze website performance.
  • Conduct keyword research, competitor analysis, and on-page/off-page optimization.
  • Execute guest post outreach campaigns to acquire high-quality backlinks.
  • Optimize website structure, meta tags, and content for better search visibility.
  • Monitor and implement SEO best practices to ensure compliance with search engine guidelines.
  • Assist in basic PPC campaigns, including keyword selection, ad optimization, and performance tracking.
  • Generate performance reports and provide insights for continuous improvements.
  • Stay updated with the latest SEO and PPC trends, algorithm updates, and industry advancements.

Requirements:

  • Bachelor's degree in Marketing, Business, IT, or a related field.
  • 2+ years of experience in SEO, with a basic understanding of PPC.
  • Proficiency in Google Search Console and GA4.
  • Experience in guest post outreach and link-building strategies.
  • Strong understanding of on-page and off-page SEO best practices.
  • Knowledge of keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.).
  • Basic knowledge of Google Ads and PPC campaign management.
  • Excellent analytical skills and ability to interpret performance data.
  • Strong communication and outreach skills.
  • Experience in the IT industry (preferred).


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