
Data-Driven Marketing Expert
4 days ago
Job Summary
We are seeking a talented Data-Driven Marketing Expert to join our team. As a key member of our marketing department, you will be responsible for driving performance marketing efforts, focusing on user acquisition and app store optimization.
Main Responsibilities:
- User Acquisition Campaigns: Plan and execute multi-channel UA campaigns to optimize player acquisition and maximize return on ad spend (ROAS).
- App Store Optimization: Implement ASO strategies to enhance app visibility and conversion rates through meticulous keyword research, creative asset optimization, and A/B testing.
- Performance Analysis and Reporting: Monitor key performance indicators (KPIs) across all marketing efforts, generate comprehensive reports, and provide actionable recommendations for continuous improvement.
- Market Research and Growth Opportunities: Conduct competitive analysis and market research to identify new acquisition channels, audience segments, and emerging trends in the mobile gaming landscape.
- Cross-Functional Collaboration: Work with product, design, and creative storytelling teams to align marketing objectives with business goals.
- Innovation and Optimization: Continuously refine marketing strategies using data-driven insights, experimenting with new formats, audiences, and creative approaches to enhance performance and engagement.
About You:
- Bachelor's degree in Marketing, Advertising & PR, Communication, or a related field.
- 1+ years of experience in performance marketing, preferably within the gaming industry.
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