Data-Driven Marketing Expert

4 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Job Summary

We are seeking a talented Data-Driven Marketing Expert to join our team. As a key member of our marketing department, you will be responsible for driving performance marketing efforts, focusing on user acquisition and app store optimization.

Main Responsibilities:

  • User Acquisition Campaigns: Plan and execute multi-channel UA campaigns to optimize player acquisition and maximize return on ad spend (ROAS).
  • App Store Optimization: Implement ASO strategies to enhance app visibility and conversion rates through meticulous keyword research, creative asset optimization, and A/B testing.
  • Performance Analysis and Reporting: Monitor key performance indicators (KPIs) across all marketing efforts, generate comprehensive reports, and provide actionable recommendations for continuous improvement.
  • Market Research and Growth Opportunities: Conduct competitive analysis and market research to identify new acquisition channels, audience segments, and emerging trends in the mobile gaming landscape.
  • Cross-Functional Collaboration: Work with product, design, and creative storytelling teams to align marketing objectives with business goals.
  • Innovation and Optimization: Continuously refine marketing strategies using data-driven insights, experimenting with new formats, audiences, and creative approaches to enhance performance and engagement.

About You:

  • Bachelor's degree in Marketing, Advertising & PR, Communication, or a related field.
  • 1+ years of experience in performance marketing, preferably within the gaming industry.


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