Data-Driven Marketing Specialist

6 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

We are looking for a talented Data-Driven Marketing Specialist to drive data-informed decisions across marketing initiatives. This role involves analyzing marketing performance, developing insightful reports, and optimizing data processes to enhance campaign effectiveness.

Responsibilities:
  • Marketing Performance Analysis: Analyze marketing metrics (e.g., lead generation, conversion rates, CAC, ROAS, CLV) to inform business decisions.
  • Report Development: Create interactive dashboards and reports to showcase marketing performance and trends.
  • Data Integration: Integrate marketing data from various sources (CRM, Google Analytics, Ad Platforms, etc.) to ensure data accuracy.

Collaboration: Partner with cross-functional teams to translate insights into actionable strategies.

Requirements:

3+ years of experience in marketing analytics or business intelligence.
Strong analytical skills with experience in data visualization and marketing performance tracking.

Desirable Skills:
  • Experience with CRM tools and marketing automation platforms.
  • Knowledge of MarTech tools (e.g., HubSpot, Marketo, Salesforce, Google Ads, Facebook Business Manager).


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