
Data-Driven Marketing Lead
3 days ago
Data-Driven Decision Making
A Senior Digital Planner is responsible for developing and executing comprehensive digital media plans across multiple platforms. This includes analyzing campaign performance, optimizing for maximum ROI, and collaborating with creative and strategy teams to align media plans with business goals.
Key Responsibilities:
- Developing and executing digital media plans.
- Analyzing campaign performance and optimizing for maximum ROI.
- Collaborating with creative and strategy teams.
- Staying ahead of digital trends and innovations.
- Managing budgets, media buying, and audience segmentation strategies.
Qualifications:
- 3-5 years of experience in digital media planning & buying.
- Strong analytical skills and hands-on experience with Google Ads, Meta Ads, and programmatic platforms.
- Excellent communication and stakeholder management skills.
- Experience in performance marketing and data-driven decision-making.
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