Content Marketing Manager

7 days ago

Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time

Benefits

iGate Technologies Pakistan offers a comprehensive benefits package, including fuel allowance, medical insurance, free lunch facility, gym membership, participatory fund, market competitive salary, learning and challenging work environment, amazing work culture, paid time off, group life insurance, gratuity, maternity leaves, and more.

Job Description:

Develop and execute comprehensive social media strategies aligned with global brand objectives, focusing on Meta, TikTok, and YouTube. Create engaging and high-quality content, manage brand presence across multiple platforms, and analyze data to inform strategic decisions.

Main Responsibilities:

  1. Social Media Strategy Development: Develop and execute comprehensive social media strategies aligned with global brand objectives, focusing on Meta, TikTok, and YouTube.
  2. Team Leadership: Lead, mentor, and manage a high-performing social media team, fostering a collaborative and results-oriented environment.
  3. Content Creation & Curation: Oversee the creation of engaging and high-quality content (text, images, videos) optimized for each platform, reflecting the brand's voice and resonating with the sports audience.
  4. Community Management: Develop and implement community-based social media management strategies, actively engaging with followers, responding to comments and messages, and building a strong online community.
  5. Influencer Marketing: Identify, build relationships with, and manage relevant sports influencers to amplify brand messaging and reach new audiences.
  6. Platform Management: Manage and maintain brand presence across Meta, TikTok, and YouTube, ensuring consistent branding and optimal performance.
  7. Data Analysis & Reporting: Track key performance indicators (KPIs), analyze data, and generate reports on social media performance. Provide data-driven insights and recommendations to optimize strategies.
  8. Trend Monitoring: Stay ahead of social media trends, algorithm changes, and emerging platforms, adapting strategies accordingly and capitalizing on new opportunities.
  9. Multimedia Planning & Execution: Develop and execute multimedia-based content plans, incorporating various formats and leveraging platform-specific best practices.
  10. Cross-Functional Collaboration: Collaborate with other teams (e.g., marketing, content, partnerships, influencers) to ensure consistent brand messaging and achieve shared goals.

Requirements:

We seek a candidate with 4-5 years of experience in a managerial role overseeing social media channels, including team management. Agency experience is a must, with exposure to at least 2-3 different industries.

  • Exceptional Communication Skills: Excellent communication and presentation skills, with the ability to articulate complex ideas and vision to stakeholders.
  • Social Media Expertise: Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and a deep understanding of multimedia-based planning and execution.
  • Leadership & Team Management: Strong leadership and team management skills, with the ability to build and manage high-performing teams.
  • Influencer Relationship Building: Proven ability to build and manage influencer relationships, amplifying brand messaging and reaching new audiences.
  • Community-Based Social Media Management: Deep understanding of community-based social media management and content creation, with the ability to develop and implement effective strategies.

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