Marketing Leader

1 week ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 8,000,000 - 12,000,000

Job Title:

Brand Manager

We are seeking a skilled Brand Manager to lead our marketing efforts and drive business growth.

Responsibilities:

  • Develop and execute comprehensive marketing strategies across the 4Ps (Product, Price, Place, Promotion) to meet revenue, profit, and market share goals.
  • Monitor, evaluate, and optimize marketing campaigns; assess ROI and propose enhancements for greater impact.
  • Ensure close integration with R&D, Supply Chain, Sales, and Trade Marketing for seamless in-market activation.
  • Co-lead the innovation pipeline and NPD agenda with R&D, Commercialization, and Operations teams.
  • Adapt and execute global/regional strategies and best practices tailored to the local context.
  • Support AOP and SBP development; monitor brand budgets and ensure effective allocation of A&M spend.
  • Lead creative development, media planning, and research in collaboration with external partners.
  • Leverage consumer, shopper, and market insights to drive brand performance and innovation.
  • Build strong partnerships and capability in creative, media, and research agencies.
  • Ensure all marketing practices are compliant with GCS and internal controls.

Qualifications:

  • A business degree with a marketing specialization is preferred to ensure a strong foundation in brand management, consumer behavior, and strategic planning.
  • 6–7 years of total professional experience in the FMCG sector
  • 4–5 years of core brand management experience, including:
  • End-to-end ownership of brand campaigns
  • Product innovation/NPD exposure
  • Cross-functional project leadership
  • Budgeting and financial accountability (A&M and P&L exposure)
  • Working with creative/media/research agencies

Skills:

  • Ability to build and execute full-spectrum marketing plans with a sharp understanding of market dynamics, consumer behavior, and business KPIs.
  • Proven experience in launching new products or managing innovation pipelines, with strong collaboration across R&D, Commercialization, and Supply Chain.
  • High proficiency in interpreting consumer/retail insights, brand health diagnostics, and media performance data to inform strategy and execution.
  • Strong stakeholder management and influencing skills across sales, operations, R&D, and external agencies – crucial for execution excellence.
  • Deep understanding of creative development and media planning, with the ability to guide agencies toward impactful storytelling and brand engagement.
  • Ability to localize global campaigns and strategies while ensuring alignment with regional marketing principles.
  • Bias for action, ability to manage multiple priorities, and deliver results in a fast-paced, competitive FMCG environment.

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