Digital Campaign Manager

2 days ago

GulshaneIqbal Town, Pakistan beBee Careers Full time
Email Marketing Specialist

We are seeking an experienced and skilled Email Marketing Specialist to oversee all aspects of our email marketing campaigns. The ideal candidate will have proven experience in email marketing, excellent copywriting skills, and proficiency in marketing automation platforms.

Key Responsibilities:
  • Manage and execute email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, quality assurance, and scheduling.
  • Support strategic campaigns through manual and triggered email/SMS across the customer lifecycle.
  • Build effective target audiences and segments to drive engagement and revenue performance.
  • Manage and execute the email/SMS marketing calendar, ensuring alignment with business priorities.
  • Use customer data to personalize messages and content.
  • Devise and execute A/B tests, manage the testing calendar, and record results.
  • Collaborate with designers to optimize email creative and template structure.
  • Monitor email and SMS frequency to minimize database churn.
  • Provide regular campaign performance reports.

Requirements:
  • Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
  • Proven experience managing email marketing programs.
  • Detailed knowledge of email regulations, best practices, and compliance.
  • Proficiency in HTML/CSS and content management systems.

Job Details:

Working Environment:
The ideal candidate will thrive in a fast-paced environment where innovation and creativity are valued. Strong communication and collaboration skills are essential for success in this role.

Career Growth Opportunities:
We offer opportunities for professional growth and development, including training and mentorship programs to help you advance your career.

This is a full-time position with a competitive salary package, health insurance, paid leaves, leaves encashment, yearly appraisals, and career growth opportunities in a professional and learning work environment.

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