SEO & Digital Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeExpert Full time 1,200,000 - 1,500,000
Job Opportunity for SEO and PPC Expert

We are seeking a highly skilled professional with extensive knowledge of search engine optimization and pay-per-click advertising to lead our digital marketing initiatives.

Key Responsibilities:
  • Conduct thorough SEO audits to identify areas of improvement and opportunities for growth.
  • Perform in-depth keyword research, competitor analysis, and market trend evaluation to inform campaign strategies.
  • Optimize website content, meta tags, and site structure to enhance search performance and user experience.
  • Manage technical SEO elements, including crawlability, indexation, page speed, and schema markup, to ensure optimal online visibility.
  • Develop and execute local SEO strategies tailored to targeted geographic regions.
  • Build and implement white-hat link-building strategies to increase online credibility and authority.
  • Plan, launch, and optimize PPC campaigns across various platforms, including Google Ads and LinkedIn.
  • Craft compelling ad copy and collaborate with design teams to create engaging visual content.
  • Monitor campaign performance, run A/B tests, and optimize landing pages to maximize conversions.
  • Manage campaign budgets and bids to achieve the highest return on investment (ROI) and maintain a low cost per lead (CPL).
  • Track and report performance using Google Analytics and other relevant tools.
Requirements:
  • 1-3 years of hands-on experience in SEO and PPC campaign management.
  • Strong knowledge of Google Ads, GA4, and SEO tools, including Ahrefs, SEMrush, and Moz.
  • Proven ability to improve website visibility, rankings, traffic, and conversions through strategic digital marketing efforts.
  • Skilled in keyword research, competitor analysis, and performance reporting to inform data-driven decisions.
  • Solid understanding of technical SEO principles, including crawlability, indexation, site speed, and schema markup.
  • Google Ads or Analytics certification is a valuable asset.

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