
Ecommerce Growth Strategist
1 week ago
About Us
Velets is a premium furniture brand that has made a significant presence in Canada and the USA with physical stores across these regions. Our back-office operations play a crucial role in our ecommerce growth, and we are looking for an experienced individual to join our team.
The Role
We are seeking a skilled Performance Marketer - Paid Ads Specialist to lead our paid advertising efforts on Google Ads, Facebook Ads, Instagram Ads, Snapchat Ads, and TikTok Ads. The successful candidate will have hands-on experience in running and optimizing paid ad campaigns that drive ecommerce conversions on Shopify websites.
Key Responsibilities:
Paid Advertising & Ecommerce Growth:
The ideal candidate will strategically plan, execute, and optimize ad campaigns to achieve maximum ROI. This includes leveraging advanced audience targeting, A/B testing ad creatives and landing pages, and scaling winning campaigns while maintaining low CPA and high ROAS.
Data-Driven Optimization:
The selected candidate will continuously track and analyze ad performance using Google Analytics, Facebook Ads Manager, and other tracking tools. They will optimize ad spend based on key ecommerce KPIs, including CTR, CPC, Conversion Rate, and ROAS. Additionally, they will implement retargeting strategies to convert abandoned cart users and returning visitors.
Collaboration & Strategy:
The chosen candidate will work closely with the creative team to develop high-converting ad creatives (images & videos). They will stay updated on the latest ecommerce marketing trends, algorithm updates, and ad platform changes. Moreover, they will provide performance reports with actionable insights to improve overall ad effectiveness.
Requirements:
Minimum 2+ years of hands-on experience in running paid ad campaigns for ecommerce stores (Shopify preferred).
Expertise in Facebook Ads, Google Ads, TikTok Ads, Snapchat Ads, and Instagram Ads.
Strong understanding of Facebook Pixel, Conversion API, Google Tag Manager, and Shopify tracking setup.
Ability to scale ad campaigns profitably while maintaining strong ROAS.
Proficiency in A/B testing, bid strategies, and audience segmentation.
Strong analytical skills with a data-driven mindset.
Preferred Qualifications:
Experience with Shopify Plus and understanding of ecommerce funnels.
Knowledge of email marketing, SMS marketing, and influencer collaborations to boost sales.
Google Ads or Facebook Blueprint certifications are a plus.
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